We source intelligence from customer surveys, sales team feedback, competitive analysis, sales data, market trend data and previous success (or failures), and then roadmap effective approaches, omni-channel promotional strategies, and customer retention programs, while meeting marketing budgets and schedules.
We analyze and map out every touchpoint in your customer's buying journey, from initial awareness through post-purchase. This Customer Journey Map helps identify critical moments of awareness, pain points, and opportunities to create a customer experience that converts prospects into loyal customers.
We create in-depth psychological buyer personas, develop branding and positioning platforms that help you to stand out from competitors. This includes visual elements (graphics, logo, tagline), brand voice guidelines and content that resonates authentically with your different buyer personas.
We help you to create results-driven strategies that generate concrete outcomes (as in leads and sales), rather than just media impressions (as in likes and follows). Our comprehensive content approach includes designing brand identity systems, developing compelling graphics and creating persuasive content across websites, blogs, videos, podcasts, and webinars that transform skeptical strangers into eager buyers.
We ensure your brand dominates search results by implementing SEO strategies that optimize reviews on Google (GMB), Amazon, Yelp, and 40+ local directories. Our local SEO approach improves visibility, drives foot traffic, and enhances your digital reputation through strategic review strategies.
We help you increase your customer base by advertising to your audience exactly where they are on Google, Instagram, Facebook, Twitter, LinkedIn and YouTube. Our data-driven approach targets high-intent audiences with customized messaging and delivers measurable Return on Ad Spend (ROAS).
Attract and convert your target audience with integrated, high-conversion sales and marketing systems. We implement CRM integrations, lead scoring mechanisms, and automated workflows that seamlessly connect your marketing efforts with sales processes, ensuring no opportunity falls through the cracks.
Build lasting relationships with your customer base through relevant email campaigns that leverage segmentation and personalization. Deliver information, "EDUtainment" and offers through automated, behavior-triggered email sequences that speak directly to each subscriber's interests and needs.
Website redesigns based on usability principles increase traffic by an average of 150% and boost online sales by 100%. We create high-converting, mobile-responsive websites by eliminating user frustration, optimizing page load speeds, improving information architecture, enhancing design elements, and streamlining user experiences to maximize conversions across all devices.
Automate business processes and lead nurturing follow-up with workflow automation. We integrate your CRM, email marketing, and social media platforms to deliver perfectly timed, personalized messages that guide prospects through your sales funnel while reducing manual effort.
Measure the effectiveness of your marketing through analytics dashboards that track KPIs (key performance indicators) like customer acquisition costs, lifetime value, conversion rates, and engagement metrics. We implement and monitor advanced data analytics tools to provide actionable insights for continuous improvement.
Continually improve your marketing initiative performance through systematic A/B testing, user behavior analysis, and data-driven refinements. We monitor key metrics and implement strategic optimizations to maximize conversion rates across all customer touchpoints.
Ready to launch your new product or service? Before wasting resources on ineffective tactics, our strategic planning program can help you create a clear pathway to a successful launch - maximizing impact while minimizing risk.
If your business runs on scattered spreadsheets and manual processes, and you need to streamline operations without investing in expensive enterprise software, then our 'From Scattered to Streamlined' program will create efficient workflows that save 10+ hours per week while ensuring no opportunities slip through the cracks.
Ready to stop throwing marketing spaghetti at the wall? Our 'Marketing Foundation Formula' helps you master one high-impact marketing channel that consistently attracts your ideal clients - creating a focused marketing system that delivers qualified prospects daily.
Just starting to build your local reputation? When every review counts but you're not sure how to ask, we can help. Transform happy customers into powerful social proof - creating a steady stream of authentic reviews without spending hours chasing feedback.
When your customer acquisition and retention efforts aren't delivering the expected results, you need clarity on what to fix first. Our Customer Engine Tune-Up provides a detailed analysis of your entire customer journey - from first touch to repeat purchase - delivering actionable insights and strategic recommendations that maximize your current investments while identifying critical opportunities for improvement.
If you're drowning in sales opportunities but can't scale beyond yourself and you would like to build a high-performing sales team without the typical costly hiring mistakes and lengthy ramp-up times, then our Sales Team Builder program will create a complete sales operation system - from hiring through training - that generates predictable results.
Ready to stop throwing marketing spaghetti at the wall? Our 'Marketing Foundation Formula' helps you master one high-impact marketing channel that consistently attracts your ideal clients - creating a focused marketing system that delivers qualified prospects daily.
If you're struggling with pricing confidence and want to charge premium rates without losing customers, then our Profit Maximizer program will help you create a proven pricing and packaging structure that attracts better clients and increases your average sale by 50-200%.
If your business has multiple locations or you need to maintain consistent 5-star ratings without micromanaging the review process, then we can help. We can systematize reputation management across all locations - turning happy customers into brand ambassadors while protecting your business from reputation damage.
When your customer acquisition and retention efforts aren't delivering the expected results, you need clarity on what to fix first. Our Customer Engine Tune-Up provides a detailed analysis of your entire customer journey - from first touch to repeat purchase - delivering actionable insights and strategic recommendations that maximize your current investments while identifying critical opportunities for improvement.
When market opportunities abound but strategic clarity is lacking, you need a trusted advisor to help focus your growth initiatives. Our Strategic Growth Advisory program provides the strategic guidance and accountability that turns growth potential into market dominance - helping you identify and execute on the opportunities that matter most.
If your sales team's performance is inconsistent and you want to scale revenue without constantly fighting fires, then our 'Sales Organization Architect' program will create systematic processes that double your close rates while reducing sales cycle length.
Is your technology infrastructure holding back your company's growth potential? Before investing more money in disconnected solutions, let our Scalable Systems program create your technical foundation for scale - transforming operational bottlenecks into scalable workflows.
If you're losing valuable customers faster than you can replace them, then our 'Customer Success Framework' will create automated touch points that increase lifetime value while reducing churn by 50% or more.
Looking to turn your data into a competitive advantage? Transform scattered metrics into strategic insights, so you can spot opportunities earlier and make profitable growth decisions while avoiding costly mistakes.
When your customer acquisition and retention efforts aren't delivering the expected results, you need clarity on what to fix first. Our Customer Engine Tune-Up provides a detailed analysis of your entire customer journey - from first touch to repeat purchase - delivering actionable insights and strategic recommendations that maximize your current investments while identifying critical opportunities for improvement.
“Working with Christie has been one of the better decisions I have made as a business owner. Christie helped me to think outside of the box when it comes to marketing. Her "strategy-first-tactics-second" approach was exactly what I needed as I was building and growing my business. Christie has definitely made all of the difference in my business.”
— Kim M., Author, Nutrition & Fitness Coach
Let us give you a 30-minute complimentary strategy session and analyze your current sales and marketing strategies and how you might improve them for a more effective Return on Investment (ROI). We'll ask you about your business goals and estimate the work involved for the strategy that can meet those goals.
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