
From "Sh*t Show" to Strategy: The Honest Truth About What Happens When Your Message Finally Lands
When this NYT bestselling author and consultant first came to us, he admitted he was “a complete sh*t show.” His audience was too broad, his offers unfocused, and his marketing a guessing game. He was pouring energy into content that didn’t resonate, serving information his audience already had or didn’t need.
We stepped in with a full brand strategy and messaging overhaul, clarifying his ideal customer avatar, identifying their true pain points, and aligning his offers for both ecommerce and high-ticket consulting. We also built a scalable marketing plan that gave his team the clarity and systems they needed to execute with confidence.
The breakthrough came when we reframed his brand promise: “Your clients arrive as the before picture; it’s your job to paint the after picture with them.” This simple but powerful shift changed the way he communicated his value and structured his business.
The results were transformative. He went from spinning his wheels to leading with focus. He now produces high-quality, purpose-driven content, spends more time with his family, and runs his business on systems that allow him to scale both income and impact.
As he puts it: “Christie and Thrive Marketing gave me clarity, structure, and strategy. Now I’m able to scale my business and inspire women across the planet to live the life of their dreams.”
"That was the most clarity I've ever had and since then I've had everything I've needed. Christie provided all the clarity, the structure, the strategy and everything needed for me to execute with my team. And now we are on the path to being as focused and specific as possible to inspire and empower as many women as possible across the planet to live the life of their dreams."
— George Bryant, Bestselling Author of Civilized Cavemen Cookbooks, Serial Entrepreneur, Podcast Host