Sh*t Show” to Strategy: The Honest Truth About What Happens When Your Message Finally Lands

From "Sh*t Show" to Strategy: The Honest Truth About What Happens When Your Message Finally Lands

August 04, 20252 min read

When this NYT bestselling author and consultant first came to us, he admitted he was “a complete sh*t show.” His audience was too broad, his offers unfocused, and his marketing a guessing game. He was pouring energy into content that didn’t resonate, serving information his audience already had or didn’t need.

We stepped in with a full brand strategy and messaging overhaul, clarifying his ideal customer avatar, identifying their true pain points, and aligning his offers for both ecommerce and high-ticket consulting. We also built a scalable marketing plan that gave his team the clarity and systems they needed to execute with confidence.

The breakthrough came when we reframed his brand promise: “Your clients arrive as the before picture; it’s your job to paint the after picture with them.” This simple but powerful shift changed the way he communicated his value and structured his business.

The results were transformative. He went from spinning his wheels to leading with focus. He now produces high-quality, purpose-driven content, spends more time with his family, and runs his business on systems that allow him to scale both income and impact.

As he puts it: “Christie and Thrive Marketing gave me clarity, structure, and strategy. Now I’m able to scale my business and inspire women across the planet to live the life of their dreams.”


"That was the most clarity I've ever had and since then I've had everything I've needed. Christie provided all the clarity, the structure, the strategy and everything needed for me to execute with my team. And now we are on the path to being as focused and specific as possible to inspire and empower as many women as possible across the planet to live the life of their dreams."

— George Bryant, Bestselling Author of Civilized Cavemen Cookbooks, Serial Entrepreneur, Podcast Host

Christie Turley is the founder of Vibe Tribe Interactive, helping leaders reinvent their careers, elevate their brands, and BE KNOWN. For nearly 20 years, she's been the engine behind books, podcasts, and launches that position experts as household names. She has helped her clients generate over $3B of revenue and trusted by leaders connected to Tony Robbins, Deepak Chopra, Oprah’s Network, Arianna Huffington, Hay House, Wiley Publishing, and more.

Christie Turley

Christie Turley is the founder of Vibe Tribe Interactive, helping leaders reinvent their careers, elevate their brands, and BE KNOWN. For nearly 20 years, she's been the engine behind books, podcasts, and launches that position experts as household names. She has helped her clients generate over $3B of revenue and trusted by leaders connected to Tony Robbins, Deepak Chopra, Oprah’s Network, Arianna Huffington, Hay House, Wiley Publishing, and more.

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Our Approach

We’ve ghost-advised behind the scenes of 7- and 8-figure launches, bestselling books, and inner circles of Tony Robbins, Deepak Chopra, Oprah’s Network, Arianna Huffington, Hay House, Wiley Publishing, and more.

At Vibe Tribe Interactive, we've identified the four core blocks that keep brilliant leaders hidden and how to transform them into magnetic authority.

  • The Problem: You can't see the patterns in your own expertise, so you either stay scattered across too many directions or get trapped in one narrow lane, missing the coherent throughline that would make you magnetic.

  • Our Solution: We help you zoom out on your entire life path, brand essence, and body of work to uncover the invisible throughline that connects everything: The Golden Thread. Instead of choosing between scattered expertise or narrow specialization, you discover the coherent narrative that positions you as an undeniable authority.

  • The Problem: You dismiss your career pivots, industry exits, and "failed" ventures as embarrassing setbacks instead of recognizing them as the unique raw material for category-creating platforms.

  • Our Solution: With the Playdough Principle, we help you transform what looks obsolete into what becomes iconic by reframing hidden value for new audiences. Your biggest disappointments can become your most differentiated positioning.

  • The Problem: You stay invisible because you're trapped in The Authority Block™: you can't see your genius clearly (Genius Gaps) and it doesn't feel safe to be seen in your brilliance (Misfit Map wounds).

  • Our Solution: We close the Genius Gaps through pattern recognition and heal the Misfit Map wounds through integration work. When both align, you develop the natural authority that attracts the right people while repelling the wrong ones.

  • The Problem: You get stuck choosing between being a scattered generalist or a pigeonholed specialist, not realizing you can create your own category that's big enough for all your expertise but specific enough to own completely.

  • Our Solution: We help you build your Category of One™, a sandbox that's uniquely yours, big enough to hold the full breadth of your knowledge, and clear enough to make you the undisputed authority in a space you define and own.

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If you’re serious about becoming known, let’s build the platform that gets you there.
Book a complimentary strategy session and we’ll map the pathway to scale your influence, income, and impact.

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