The Brand Makeover that Won Awards, Hearts and Purchase Orders

December 03, 2024•1 min read

VIBE TRIBE INTERACTIVE helped this company create a brand identity for their new dancewear manufacturing company, which wholesales to dance retail stores across the US. The inspiration for the brand identity and accompanying marketing collateral is 1940’s Hollywood glamour. This is not only a big trend in the fashion world today, but also conveys the classic elegance that appeals to their high-end audience.

The new brand identity resulted in thousands of dollars of initial orders prior to manufacturing deadlines and even captured the attention of an international retailer who subsequently placed an order for several hundred pieces for their retail stores around the globe. The endorsement of such a well-known company exceeded the client’s expectations. The reaction in the dance world has been amazing. Editors of large industry publications are emailing the client monthly for permission to use imagery in their magazines as well as products to use in their own photo shoots.

The objective to create a memorable and powerful high-end brand was definitely met and can be measured by the abundance of orders from national and international retailers as well as requests for magazine editors to use the client’s photography and products in their publications.

VIBE TRIBE INTERACTIVE won an AMA Spectrum Award for Best New Product Campaign for our work with this client.

Christie Turley

Christie Turley is the founder of Vibe Tribe Interactive, helping leaders reinvent their careers, elevate their brands, and BE KNOWN. For nearly 20 years, she's been the engine behind books, podcasts, and launches that position experts as household names. She has helped her clients generate over $3B of revenue and trusted by leaders connected to Tony Robbins, Deepak Chopra, Oprah’s Network, Arianna Huffington, Hay House, Wiley Publishing, and more.

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We’ve ghost-advised behind the scenes of 7- and 8-figure launches, bestselling books, and inner circles of Tony Robbins, Deepak Chopra, Oprah’s Network, Arianna Huffington, Hay House, Wiley Publishing, and more.

At Vibe Tribe Interactive, we've identified the four core blocks that keep brilliant leaders hidden and how to transform them into magnetic authority.

The Golden Thread Method: Why Your Book Isn't Just an Assembly Project (And Why AI Won't Save You)

The Playdough Principle™: How Hidden Failures Become Your Biggest Growth Engine

The Authority Block™: Why Brilliant Leaders Stay Invisible (And How Magnetic Presence Emerges)

The Sandbox Solution™: Why Category Creators Beat Niche Experts Every Time

1. The Golden Thread Method ™

The Problem: You can't see the patterns in your own expertise, so you either stay scattered across too many directions or get trapped in one narrow lane, missing the coherent throughline that would make you magnetic.

Our Solution: We help you zoom out on your entire life path, brand essence, and body of work to uncover the invisible throughline that connects everything: The Golden Thread. Instead of choosing between scattered expertise or narrow specialization, you discover the coherent narrative that positions you as an undeniable authority.

2. The Playdough Principle™

The Problem: You dismiss your career pivots, industry exits, and "failed" ventures as embarrassing setbacks instead of recognizing them as the unique raw material for category-creating platforms.

Our Solution: With the Playdough Principle, we help you transform what looks obsolete into what becomes iconic by reframing hidden value for new audiences. Your biggest disappointments can become your most differentiated positioning.

3. The Authority Block™

The Problem: You stay invisible because you're trapped in The Authority Block™: you can't see your genius clearly (Genius Gaps) and it doesn't feel safe to be seen in your brilliance (Misfit Map wounds).

Our Solution: We close the Genius Gaps through pattern recognition and heal the Misfit Map wounds through integration work. When both align, you develop the natural authority that attracts the right people while repelling the wrong ones.

4. The Sandbox Solution™

The Problem: You get stuck choosing between being a scattered generalist or a pigeonholed specialist, not realizing you can create your own category that's big enough for all your expertise but specific enough to own completely.

Our Solution: We help you build your Category of One™, a sandbox that's uniquely yours, big enough to hold the full breadth of your knowledge, and clear enough to make you the undisputed authority in a space you define and own.

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