Digital Strategies That Transformed a 40-Year Yacht Business

January 06, 2025•1 min read

After 40 years in business, a major recession hit and suddenly traditional marketing wasn’t working anymore. That’s when this custom yacht builder turned to VIBE TRIBE INTERACTIVE to create a unique website and innovative digital marketing campaigns to keep in touch with prospects, yacht owners and brokers.

The first integrated campaign resulted in a revitalized brand and renewed interest from potential and past buyers of yachts at the Miami Yacht and Brokerage show in Miami. Hargrave also enjoyed increased organic traffic from search engines, including #1 rankings and Top 5 rankings for competitive keywords using SEO best practices. Those #1 rankings hold their positions today even after five years and with so many other websites suffering consequences of Google’s algorithmic changes.

"I hired Christie and Thrive to direct the transition of our marketing operations to the internet. Everything she told me from day one was correct, everything she said she was going to do she did, everything she promised happened exactly the way she promised it would. A very rare person in the world of business - she has the creative skills to capture the core message and the passion for detail to make it happen. - Mike J, CEO, Hargrave Custom Yachts

Christie Turley

Christie Turley is the founder of Vibe Tribe Interactive, helping leaders reinvent their careers, elevate their brands, and BE KNOWN. For nearly 20 years, she's been the engine behind books, podcasts, and launches that position experts as household names. She has helped her clients generate over $3B of revenue and trusted by leaders connected to Tony Robbins, Deepak Chopra, Oprah’s Network, Arianna Huffington, Hay House, Wiley Publishing, and more.

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Our Approach

We’ve ghost-advised behind the scenes of 7- and 8-figure launches, bestselling books, and inner circles of Tony Robbins, Deepak Chopra, Oprah’s Network, Arianna Huffington, Hay House, Wiley Publishing, and more.

At Vibe Tribe Interactive, we've identified the four core blocks that keep brilliant leaders hidden and how to transform them into magnetic authority.

The Golden Thread Method: Why Your Book Isn't Just an Assembly Project (And Why AI Won't Save You)

The Playdough Principle™: How Hidden Failures Become Your Biggest Growth Engine

The Authority Block™: Why Brilliant Leaders Stay Invisible (And How Magnetic Presence Emerges)

The Sandbox Solution™: Why Category Creators Beat Niche Experts Every Time

1. The Golden Thread Method ™

The Problem: You can't see the patterns in your own expertise, so you either stay scattered across too many directions or get trapped in one narrow lane, missing the coherent throughline that would make you magnetic.

Our Solution: We help you zoom out on your entire life path, brand essence, and body of work to uncover the invisible throughline that connects everything: The Golden Thread. Instead of choosing between scattered expertise or narrow specialization, you discover the coherent narrative that positions you as an undeniable authority.

2. The Playdough Principle™

The Problem: You dismiss your career pivots, industry exits, and "failed" ventures as embarrassing setbacks instead of recognizing them as the unique raw material for category-creating platforms.

Our Solution: With the Playdough Principle, we help you transform what looks obsolete into what becomes iconic by reframing hidden value for new audiences. Your biggest disappointments can become your most differentiated positioning.

3. The Authority Block™

The Problem: You stay invisible because you're trapped in The Authority Block™: you can't see your genius clearly (Genius Gaps) and it doesn't feel safe to be seen in your brilliance (Misfit Map wounds).

Our Solution: We close the Genius Gaps through pattern recognition and heal the Misfit Map wounds through integration work. When both align, you develop the natural authority that attracts the right people while repelling the wrong ones.

4. The Sandbox Solution™

The Problem: You get stuck choosing between being a scattered generalist or a pigeonholed specialist, not realizing you can create your own category that's big enough for all your expertise but specific enough to own completely.

Our Solution: We help you build your Category of One™, a sandbox that's uniquely yours, big enough to hold the full breadth of your knowledge, and clear enough to make you the undisputed authority in a space you define and own.

Ready to Be Known?

If you’re serious about becoming known, let’s build the platform that gets you there. Book a complimentary strategy session and we’ll map the pathway to scale your influence, income, and impact.