However, marketing in most businesses is either ignored, outsourced to agencies, or recklessly turned over to advertising vendors selling the latest and greatest tactic. You don’t have to pay for a full-time C-suite employee to have a robust marketing strategy developed and deployed. A fractional CMO, or fractional chief marketing officer, can fulfill the most critical functions of the CMO role for a fraction of a full-time salaried CMO. The average cost of a "salaried" CMO is $15,000 per month. Plus, you must also add to the average base salary: the cost of hiring, payroll taxes, workers comp, benefits and HR paperwork. Most CMO’s are not fully educated (or competent) in the areas that we cover. Plus, one cannot overestimate the cost of hiring the wrong people to do the wrong thing at the wrong time.

A Simple & Effective System to Improve Marketing.

The world is full of one-and-done marketing activities. At Vibe Tribe Interactive we designed a process to help companies improve marketing results. We understand that marketing must be accountable for driving sales growth. So we built a system to help you achieve this goal.

Designed for Companies without a Chief Marketing Officer.

Our typical client is a company with annual revenues between $3 million - $30 million. Businesses with a small marketing team who often work with vendor and media partners to complete tactical programs quickly and at low cost. Although marketing supports the business, it isn’t clear to the leadership team how marketing is driving sales growth or what needs to be done to manage it more effectively.

C-Level Leadership at a Fraction of the Cost.

A typical CMO salary and benefit package is a big expense that doesn’t make sense relative to a small overall marketing budget. Which is why we offer our services through a shared cost model. This allows you to add a CMO to your leadership team at a fraction of the cost involved with a full-time hire.

Providing Critical Control & Oversight.

Let’s face it, your CEO and COO already have a lot on their plate. Coaching, mentoring, and developing the skills, capabilities, systems and practices of a small marketing team is a big challenge. Adding a fractional CMO to your team is a smart way to tackle these needs in a practical manner. Providing key expertise, know-how and management experience that are critical for growth.

Unbiased, Objective & Independent Advice.

We aren’t an agency. We don’t sell tactical services such as design, websites, email, direct mail, or media planning & buying. We work as your fiduciary partner. Which means we manage your marketing investments to ensure you realize a positive return.

A process-driven fractional CMO can identify the right marketing strategy for your organization, ensure the right team members are onboard to achieve the outcomes, and then lead those team members.