Christie TurleyHere's the problem with "just pick one thing"... When you're a renaissance mind with expertise across multiple domains, choosing one narrow niche feels like intellectual suicide. You're essentially saying, "I'll ignore 80% of my knowledge to maybe... possibly... compete in an already crowded corner of the market."
Christie TurleyI see this pattern all the time: brilliant leaders, executives, consultants and speakers sitting on goldmines of expertise, yet somehow invisible in the marketplace. They have the knowledge. They have the experience. What they don't have is the magnetic presence that transforms hidden genius into undeniable authority.
Christie TurleyA leader walks in convinced they need to create something entirely new, completely unaware they're already sitting on a goldmine of transformational content. They've got the business equivalent of wallpaper cleaner, but they can't see the Play-Doh.
Christie TurleyJust because you have a pantry full of ingredients doesn't mean you're ready to open a restaurant. Yet that's exactly how most thought leaders approach their book! I hear this all the time: “I’ve already written 80% of my book. It’s in my blogs, client notes, podcasts, and posts. I just need to assemble it.”
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VIBE TRIBE INTERACTIVE is a boutique sales & marketing consulting firm.