The Marketing Strategy That Led to Free Product Placement

The Marketing Strategy That Led to Free Product Placement

December 23, 20241 min read

This mail order/catalog company and manufacturer of apparel achieved massive results in just one year, including a 500% increase in overall sales and a 200% increase in the average sales transaction amount, as well as notable publicity (read: free product placement) in a #1 Box Office movie, two television shows and several trade publications.

VIBE TRIBE INTERACTIVE also won the AMA Spectrum Awards for Best Existing Product Campaign and Best Internet Direct Response Campaign. This campaign resulted in #1 Google rankings, a direct mail campaign with a Return on Investment (ROI) ranging from 200% to 400% with each mailing, a 700% ROI on marketing spend overall and a 300% increase in sales over the same quarter last year.

"Thrive is dream come true. Not only did Thrive help me create a website that went beyond my wildest dreams, but they assisted me in creating an entire marketing package—one that fit my needs and my budget. I have felt supported and nurtured from day one. Working with Christie Turley at Thrive has been not only one of the best business moves I have made; it has also been a sheer delight. I could gush forever! Thank you Christie & Thrive!" - Rebecca E, Apparel Manufacturer

📈Business Mentor 💸Investor 🧩Pattern Disruptor 🎫Sold 5 businesses, Entrepreneur for 20 years, $3B in sales 🎧Podcast Host 📚Author

Christie Turley

📈Business Mentor 💸Investor 🧩Pattern Disruptor 🎫Sold 5 businesses, Entrepreneur for 20 years, $3B in sales 🎧Podcast Host 📚Author

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